Art director & designer: Sinisa Rudan, Copywriter:Sinisa Rudan

Explanation:
"Академска (Културна) иницијатива" ("Academic Cultural Initiative") is academic organization established to cultivate academic citizens... One of the greater tasks AI has taken on its shoulders is, in accordance with European tendencies, to preserve our culture, differences, language, and alphabet in multicultural European society.

According to this, AI has needed Logo to carry out that campaign …

Serbian alphabet is Cyrillic, and on Serbian language “Cyrillic” is written as “Ћирилица” so the little fellow in the center of the “Circle of the yellow stars” is stylized letter “Ћ” (symbolizing Serbian alphabet - “Ћирилица”)

For those who don’t know, “Circle of the yellow stars” is the symbol of the European Union.

In Serbian language, word “ОВАКАВ” means “like this”, thus the translation of slogan is:
“I want to be in My Europe like this”